Scuola di Robotica

Scuola di Robotica

25/11/2019 - News

NAO Challenge 2020: more than 100 teams registered

NAO Challenge 2020: more than 100 teams registered
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The mission of the NAO Challenge 2020 in line with recent researches on the valorization of museums: digital and robotic technologies for active visitor experience.


The mission of the 2020 edition of the NAO Challenge is as follows:

"To participate, teams must select and present the recipient(s) of their project and present how they arrived at the design of the proposed solution through various tests including case studies, analyses of existing solutions and interviews with experts".

REGISTRATIONS: If you have had problems with registration, delays due to administrative problems and any other problems call us at +39.347.8033903. and/or write to

The Italian museum heritage and digital technologies: some researches

1. In October 2019 the study commissioned by the MIBAC (Ministry of Cultural Heritage) on Italian museums from an economic, social, cultural and environmental point of view was published.

Some data. "53 million people visited Italian museums in 2018, generating revenues from visitors of about 280 million euros. There were 24 million cultural tourists, i.e. those who moved specifically to visit one of the state museums. On the job front, the employed are just under 120,000 direct and indirect, equal to 7% of jobs in the tourism and hospitality services sector.
According to the study, "the potential of the Italian museum heritage still unexpressed is considerable and sees a trajectory that could increase the impact on GDP - over the next 7 years - up to about 40 billion euros. Revenues from visitors could reach one billion euros and jobs could grow to 200,000 units".

Digital technology has entered Italian museums in various ways, both for the best enjoyment of the artworks and to attract a young public, accustomed to using smartphones, pads, etc.. Digital technology and robotics can ensure a better experience of museums especially because it can give visitors the change to be active.

This study here:

The Italian Digital Agenda dealt with the same topic from the point of view of measuring the impact, attracting new audiences, developing the relationship with the existing public (Audience Engagement), and the proposals of Experiences and Gamification, all this to turn more and more visitors into protagonists. According to the Digital Agenda research, new visitors, both Italian and foreign, "are not attracted by a structure in Rome or Palermo just because there is something to 'see' there, but rather because there is something to 'do'. They privilege the relationship to the fruition, the interaction to the contemplation. Once we went home telling what we had seen, perhaps with photos and slides, today we tell in real time on the social what we do and who we do it with. So meetings are worth more than places".

Without a doubt, a museum experience guided by digital technology is an event that requires active participation on the part of the visitor, both because he or she needs to learn how to use the given application and because he or she will feel active in the use of the artworks. Moreover, in the case of the use of Virtual or Augmented Reality, these are experiences that immerse the visitor in time and in the realization of the work, ensuring a deeper and more emotional knowledge.

These researches confirm us in the choice of the mission of the NAO Challenge 2020: to make known and protect the Italian cultural patrimony thanks to the use of the NAO robot.

PS: We remind you that Italian children and young people up to 18 years of age have free admission to Italian museums.




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